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How To Get Press Coverage For Your Show
The fact that you are putting on a show at all is not newsworthy. Theatre companies are constantly staging productions. Is it any surprise then that sending a press release to local media outlets with...
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SOR 004: Theatre For Fun and Profit
I’m going solo in this episode of the podcast, talking about money. It’s always bothered me that so many theatres and acting companies (often those that put fantastic work up on the stage) do such a...
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11 Tips On How To Promote Opening Night
Most theatrical runs whether professional or amateur last at least a few weeks. You may have a small crowd the first few nights, but as those early patrons tell their friends how great the show was...
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SOR 005: Brian Atkinson
A few years ago I met Brian Atkinson at a meeting for a production company where we both served on the advisory board. The expertise he brought to the table was in the area of design. He’s been...
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3 Things Never To Say When Promoting a Show
Whatever formal initiatives you have in place as part of your theatre marketing, you should be broadcasting more informal (or at least more conversational) updates, too. This happens in face-to-face...
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SOR 006: Matt Lehrman
Matt Lehrman has been thinking about arts marketing at a very high level for quite a few years. I first came across him a few weeks ago when he was presenting his Audiences Everywhere™ workshop in...
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Finding Sponsors: a Job For Marketing or Fundraising?
A show that performs well at the box office should easily pay for itself, but you need money for costumes, props, printing, and just about every other possible expense of the show long before opening...
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SOR 007: Marketing at a Fringe Festival (Part 1 of 2)
Being part of any theatre festival is a fantastic opportunity to get exposure to new audiences. The people attending these festivals are clearly interested in discovering new performing arts options in...
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Don’t Put Up Trash Just To Fill a Spot On the Calendar
Whether you are marketing a stage production, a vacation spot, or a brand of shoes one of the keys to a successful marketing campaign is to have a steady drip of new promotional content. This allows...
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SOR 008: Marketing at a Fringe Festival (Part 2 of 2)
As the title implies, this is the second episode of a two-part podcast where I walk-through the approach I took when promoting a show at the 2012 IndyFringe Festival. The show was very successful at...
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8 Places To Advertise Your Stage Production… and Why I Almost Never Talk...
I don’t dedicate much attention on this blog to buying ads for your stage production. That’s not by accident, but the reason isn’t because advertising is never a good use of your marketing budget....
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SOR 009: Doug Powers
I’ve been anticipating this episode because I’ve been promising that it’s coming to readers and listeners who are looking for help promoting a show that deals with unpleasant subject matter. Shows that...
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How To Paper the House the Right Way (I Think)
Having a full house on opening night is a great way to begin your run. It creates energy and an exciting atmosphere that can accelerate the positive word of mouth about your show, but most productions...
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SOR 010: How To Recognize When To Change Your Marketing Tactics
We all fall into that rut. We find a few good marketing tactics like posters and emailing cast announcements then decide that we’re going to stick with them forever. They probably even work – but not...
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What the Tony Awards Teach Us About Theatre Marketing
How much should we compromise our artistic integrity to appeal to the audience we want to reach? It’s not an easy question, and I’m not sure there’s always one right answer in every situation. There is...
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SOR 011: Zach Rosing
Zach Rosing brings his multimedia experience to the podcast. We talk about what it takes to make a good promotional video. Production value – the sound quality and lighting – do have a big impact on...
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Creating Show Art For Your Whole Season
On this blog I tend to focus mostly on how to promote your individual show. That’s not because I don’t think marketing your theatre season as a whole is important, but rather I’m trying to emphasize an...
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SOR 012: You Don’t Know What Will Resonate
Much like you can get a few laugh lines when you weren’t expecting during a performance, you may very well find that you’ll get reactions to different marketing tactics that are better or worse than...
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Great Resources for Theatre Marketing Inspiration
A key component in any successful theatre marketing campaign is grabbing your audience’s attention. To stand out in the ocean of sights and sounds that make up modern life, you’ll need to be creative....
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SOR 013: Casey Ross
This week I welcome writer, actor, director, and producer Casey Ross. We talk primarily in the episode about her role as a writer and how wearing that hat affects her thoughts on marketing. Casey is a...
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